(Lack of) Feminist Perspective in SEO Writing

I write SEO Content for a few (and I mean a very few) extra bucks. It’s always a little strange for me to switch into that mode, because, in that gig, I am writing for the norm – which comes with its own set of assumptions and mores.

mouse and keyboard

Here’s an example of what I mean. I know some people who are child-free by choice. I know other people who can’t have children, and I recently struggled with fertility issues of my own. But when I’m writing a blog post about TV Installation services in the suburbs? The audience I am picturing is the bill of goods I’ve been sold – it’s that white, Christian, heteronormative, middle class family with 2.5 children in the suburbs. And if I need to throw in the necessary navigation of children’s toys as some color and an extra seven words, I’m going to do it. I’m going to write the breadwinner role as a male, and the stay-at-home parent as a female, and I’m going to write Easter dressesĀ and Christmas cookies and going to church on Sundays and fitting the laundry in before picking the kids up at school in your minivan. Even if I don’t personally believe in any of that. (Except Christmas cookies. Everybody loves Christmas cookies!)

There are times I think about subverting this, and find myself wondering if I can do it in a way that doesn’t get me fired, but I get paid by the word, so I’m not always concerning myself with whether or not I’m falling into paradigms that I’ve been actively resisting since I was old enough to understand that women are people. So instead of thoughtfully considering how the words I’m writing perpetuate the stereotypes I despise, I toe the line and write with those stereotypes in mind. And as quickly as possible. Because if I’m not churning out at least 1200 words an hour I may as well get a job at Starbucks, and I don’t want to get a job at Starbucks, I want to write my own damn novel in any minute I can carve out.

I’m not saying IĀ like it.

And yes, there are times that I feel pretty crappy for contributing to the noise that’s on the internet, thank you for asking. And yes, whenever possible, I try to use gender-neutral pronouns or examples that don’t rely too heavily on tired assumptions about how “normal” people live.

But mostly? I’m just trying to make enough money to pay the electric bill.